#30in30 – Choose Pictures over Words

(Reading time: 2 min read)

The picture superiority effect implies that human memory is more likely to remember pictures rather than words. The American psychologist, Allan Paivio, discovered that our memory uses both verbal associations and visual imagery to represent information. The advantage of pictures over verbal information has large implications in advertisement and education. But this effect also has an influence on the judicial system of jury-trial courts.