(Reading time: 3 min read)

Useful information for young lawyers and experienced practicioners: The Mere Exposure Effect has been used extensively by advertisers and in interpersonal realtionships. It has a few interesting legal connotations as well.

The 30 in 30 Briefing Series focuses on a new cognitive bias, fallacy or heuristic in every single publication. By this Briefing we want to provide you with a rough overview on the cognitive theories most likely to occur in the legal profession.