(Reading time: 2 min read)

PREsuasion is a tricky read. Not because it’s a stiff book by a creaky academic; quite the opposite. It’s the simplicity of Robert Cialdini’s message that’s the challenge. It’s the force of the evidence that makes it hard to take.

(Reading time: 2 min read)

A psychologist called Philip Tetlock spent almost 20 years assessing the accuracy of long-term ‘expert’ predictions on geopolitical events. The results were disastrous. Collectively, the forecasters studied were as precise as a dart-throwing chimp.